Evaluation 5 - How did you attract/address your audience?

Evaluation 5 - How did you attract/address your audience?

Our target audience is mature teenagers/adults, of both genders, roughly between the ages of 15-20.

 

Our film uses catchy music to attract an audience. This is because it is similar to type of music teenagers today are represented to like. It also is useful in portraying the mood of the scenes within the sequence. At the start of the sequence, the music is quite quiet but still upbeat (not to the point of the song being a sad song expected in a romantic film for example). It later shifts to a more upbeat theme when the main character is shown to leave the school, this connotes that our teenager, like most teenagers, hates school which will be appealing to other teenagers and draw them to our film sue to the main character being similar to them in some way. Relatable characters are used in other films such as: The Inbetweeners where there is a character which a majority of people can relate e.g. a nerdy person may relate to Will, whilst someone funny may relate to the others.

 

Our unique selling point (USP) is the fact that our film is different (counter-typical) and that it focuses on other, more important issues that teens face in day to day life instead of stereotypical things like love life. This makes it more appealing to other mature teenagers as younger, immature teens may find it boring. However, to try and compromise, we tried to add a bit of humour in a few places. One such example of this is when the main character describes his best friend as being the one of the only ones who likes him. Easy A makes use of comedy to attract a younger audience also, an example of this is when the popular girl is shown and it makes the viewer think she is the main character as a result of the voice-over, we later see that character barge into another girl, knocking her over and making the viewer realise that that is the main character.

Some of the conventions which appeal to our target audience are: the props, setting and characters, all for the same reason, being that they all follow one stereotype of teenage life, e.g. earphones, school and teenage main characters. The camerawork also follows conventions of a teen angst film, in the fact that the shots we used are quite interesting and appealing; they aren't boring which will draw people to the film.

 

The film we took the most inspiration from was Easy A. The audience of Easy A includes those in the E class (maybe slightly higher) such as teenagers and the gender the film is aimed at mostly is probably girls due to the fact that the main characters are girls so it therefore focuses more on the life of girls which boys will not be able to relate to as well as girls. Despite this, I feel as though Easy A was very successful in attracting and engaging its audience due to the fact that it received fairly high reviews on multiple different review websites such as: 85% on Rotten Tomatoes, 7.1/10 on IMDB and 3.5/4 on Roger Ebert.