Evaluation 4 - Who would be the audience for your media product?
Our target audience is mature teenagers-young adults between the ages of about 15-20. This is because our film discusses some mature themes which may not be interesting to a younger audience. The characters also fall within this age demographic and are therefore more relatable than someone in their 30's for example.
The gender demographic associated with our film is males and females equally. It may appeal to males slightly more than females due to the abundance of male characters in comparison to females. However, it may appeal to females also, as the main theme of the film isn't associated with action but refers to mature themes which females are shown to like e.g. The Fault In Our Stars is about a girl with cancer and is mainly targeted to females.
The class our film is mainly aimed at is the E class as that is where most teenagers are, it may be popular in other categories due to the mature themes but, the characters make it more suited for the E class.
Our film is not associated with a specific race, but does try to appeal to those suffering from mental hindrances such as social anxiety.
Similar to race, our film is not aimed at a particular location. It may be more popular to those in the UK specifically around the East-Anglian area as that is where the actors are from and will therefore make them more relatable, e.g. their accent will be similar (it will be more relatable than a northern accent as they will also speak with the same accent).
A lot of our choices of demographic are due to the fact that we want the film to have a sense of realism associated with it, as social anxiety is a real thing which affects millions of people and we want to target these people to show that they are not alone in what they are dealing with. We have achieved this by representing the main character as being quite lonely and using various point of view shots so that the viewer can also experience this loneliness.
The music we used in the background is quite catchy and this will attract our target audience of teenagers as it somewhat resembles the type of music they are stereotypically shown to enjoy.
We also use the enigma code to an extent as not much is known about the main character other than the fact that he is not very popular at school and suffers from social anxiety, this may persuade the viewer to continue watching as they may want to know more about the character and the situations he finds himself in as a result of his social anxiety.
Female teenager, student, likes catchy pop music, loves dancing and shopping, usually wears skinny jeans, hoodies and trainers, favourite shop is New Look, favourite film genres are teen angst and comedies.
(On right)
A lot of our choices of demographic are due to the fact that we want the film to have a sense of realism associated with it, as social anxiety is a real thing which affects millions of people and we want to target these people to show that they are not alone in what they are dealing with. We have achieved this by representing the main character as being quite lonely and using various point of view shots so that the viewer can also experience this loneliness.
The music we used in the background is quite catchy and this will attract our target audience of teenagers as it somewhat resembles the type of music they are stereotypically shown to enjoy.
We also use the enigma code to an extent as not much is known about the main character other than the fact that he is not very popular at school and suffers from social anxiety, this may persuade the viewer to continue watching as they may want to know more about the character and the situations he finds himself in as a result of his social anxiety.
Female teenager, student, likes catchy pop music, loves dancing and shopping, usually wears skinny jeans, hoodies and trainers, favourite shop is New Look, favourite film genres are teen angst and comedies.
(On right)
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