Clueless, Amy Heckerling (1995), Mood Board - Detailed

Clueless, Amy Heckerling (1995), Mood Board - Detailed

 

The titles in Clueless are made to seem as though they are being shown on the screen of a computer and therefore appear somewhat pixelated. They appear quite slowly in comparison to other films. This could be representative of a teenager’s love for technology, however, the film is associated around a teenage girl and technology is usually associated with teenage boys. The titles include many important production members such as: title design and director. The colour of the titles is white and they have a black background surrounding them, which occasionally flashes a different colour. The coloured background around the titles contrasts well with the white box they appear in.

The entire sequence is fairly bright which is stereotypical of teen angst films and flashes occasionally which could represent a teenager’s constant mood-swings, it also takes place inside of a computer. The computer occasionally flashes up slightly pixelated images of objects associated with teenage girls such as: make-up, multiple clothes, phones and a car. At the end of the sequence, a pixelated image of a teenage girl – presumably the main character appears. This could suggest that the items previously stated are a part of her as she also appears on the screen.

The only camerawork is the slight zoom in at the start of the trailer and the zoom out at the end of the trailer due to the fact that the entire sequence is animated apart from the small parts at the start and end.

Towards the start of the sequence, a beep is played to represent the computer starting up alongside the film. There is quite catchy music playing throughout the sequence and this would have been quite popular at the time of the film’s release which shows that teenagers are quite good at keeping up with various trends such as music.

The only voice is from the music and it is quite difficult to hear as the music is a lot louder, the only time the voice is louder is towards the end when the word “Clueless” is spoken which is presumably the title of the song which is playing and also the title of the film.

The only character seen is the pixelated teenage girl who appears at the end of the trailer. As she is the only character seen, it is safe to presume that she is the main character of the film.

The editing is very important as a majority of the scene is animated. As a result of this, the editing is quite slow paced which could be used to represent the fact that technology wasn’t as advanced at the time as it is now. The items also appear and disappear in a pixelated fashion.

In conclusion, the sequence is very representative of teenagers and presumably quite appealing to teenage girls as it follows a lot of stereotypes and conventions of (girly) teen angst films.